Ivar’s Underwater Billboards – #97

In late August this year, a Seattle salvage crew pulled a rusted up billboard from Elliott Bay, advertising Ivar’s Clam Chowder for $.75 a bowl. Ivar’s president Bob Donegan claimed that it was a campaign started by the original owner, Ivar Haglund, who intended for the billboards to advertise to submarines in the future. Donegan said that Ivar’s would honour the price listed on the billboard, and sold t-shirts, held contests, etc, all while he waited to see if the billboards were authenticated.

Well, it turns out that Donegan was pulling the strings the whole time. He had placed the billboards and hired the salvage crew as a gag to sell more Chowder!

See a list of hoaxes counted down so far after the jump.

100.  Bridezilla Freaks Out About Her Hairdo
99. The Joe Schmo Show
98. The Crying Indian
97. Ivar’s Underwater Billboards

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