The part of the commercial that really got people using trash bins was at the end, when a bag of trash flung from a car window lands at the feet of Iron Eyes Cody (pictured), a Native American in traditional dress. He looks down at the trash and then turns towards the camera to reveal a single tear rolling down his cheek.
But as it turns out, Iron Eyes, who claimed to be Cherokee/Cree, actually had Italian parents. Oh, and the tear was fake too – glycerine.
I suppose Keep America Beautiful isn’t too concerned about his non-Native heritage though, they’re still using his image on their website:
See a list of the hoaxes counted down so far after the jump.