A new study done at the University of California, Irvine, found a way to make people love asparagus…through false memories.
A group of students were given a questionaire asking what foods they liked as kids. Then a week later, they were given a summary of their results, and in half of the students their summary told them that they loved asparagus. Out of these students, some of them actually came to believe that they love asparagus. They find pictures of it more appetizing, and they were more likely to order it in a restaurant. They were given a false memory of loving asparagus, and as a result loved asparagus…I wonder if this would work on little kids?
An interesting study showing how unreliable our memories are.