Homeopathy is: “a form of alternative medicine, first proposed by German physician Samuel Hahnemann in 1796, that treats patients with heavily diluted preparations which are thought to cause effects similar to the symptoms presented.” In other words, if I’m sick, a homeopath would dilute something that caused the symptoms I presented, with the belief that water has a memory.
In reality, homeopathic preparations are just water. Substances are diluted to the point where it’s unlikely that even a single molecule of the original amount remains. Yet homeopathy is a multi-million dollar industry in spite f its utter lack of plausibility or supporting evidence.
The 10:23 campaign is an effort to bring awareness to these facts about homeopathy, with the hopes that informing the public about what homeopathy actually is will help people realize that it’s silly quackery.
There is nothing in homeopathic remidies, and it will do nothing for you (no risks, side effects, or effects. So what’s the harm? Simon Singh explains here, and this is why it’s important to bring awareness to the problem that is homeopathy.
The 10:23 campaign was started by the Merseyside Skeptics (they have an excellent pocast), a UK-based skeptics society, in response to the Boots pharmacies there continuing to sell homeopathic “remidies” to a public that trusts them to sell medicine that works
On January 30th at 10:23 am, they’re having a demonstration that will effectively show how homeopathy really does nothing at all: “more than three hundred homeopathy sceptics nationwide will be taking part in a mass homeopathic ‘overdose’ in protest at Boots’ continued endorsement and sale of homeopathic remedies, and to raise public awareness about the fact that homeopathic remedies have nothing in them.” I think it’s a great idea!
If you want to get involved with the 10:23 campaign, you can fill out this form.